Big-firm thinking. Small-firm attention.
Aaron Herman CPA exists so small and growing businesses can get the financial strategy and tax planning large corporations take for granted.
Aaron works across tax and corporate financial reporting, so the advice looks ahead instead of reporting on a year that has already closed. Budgeting, forecasting, cash flow, tax planning: we do it with you through the year, while the decisions can still change the outcome.
You get the discipline of a much bigger firm without the bureaucracy, and you work with Aaron and Anna directly.
Who picks up when you call.
You work directly with senior professionals who know your business and stay across your file. No layers of staff. No passing you from one person to another. No starting from scratch every time you call.
Just experienced people who know your numbers, understand your goals, and are there when you need them.
Aaron Herman
CPA, CA · Founder and Managing Partner
Aaron trained in public practice, then spent years leading financial reporting and planning inside large Canadian companies. He started this firm to bring that standard to businesses across Canada, at a price they can actually plan around. He is the person who answers when you call.
My number one priority is a happy client.
Anna Herman
Director of Finance and Operations
Anna runs the machinery behind the work: cloud accounting infrastructure, CRA compliance management, payroll administration, client onboarding and data security. She builds the compliance systems that medical professionals and real estate investors across the GTA run on, structured for scalability, auditability and long-term stability. If your books are structured so that a year-end is uneventful, that is Anna.
Order creates opportunity. When your financial systems are structured correctly, you spend less time worrying about compliance and more time building your practice.
Where the discipline comes from.
Aaron qualified as a CPA, CA at Zeifmans LLP, then moved into corporate finance and spent years building the reporting, budgeting and forecasting systems large companies run on.
Small and mid-sized businesses need that same discipline and almost never have the resources to staff for it. That is the gap this firm was built to close.
What a small practice can do that a large one will not.
Aaron is a business owner too. He understands that you cannot, and should not have to, be an expert in everything.
That is why this firm takes the tax and financial work off your desk without taking you out of the picture. You get experienced guidance, proactive planning, and direct access to the people handling your business.
Big-firm capabilities. Small-firm attention. A partner you can actually reach.
Only what you need
Fixed rates per service, so you select the work you actually want instead of buying a bundle and paying a larger firm by the hour.
No template
The engagement is shaped around your business. Finding the deductions, trimming the operating expenses and planning the growth are all specific to you.
Someone answers
Call with a question and no meter starts. That is the whole reason the fees are fixed rather than hourly.
Do you want an accountant who stays involved, not just one who files?
Send the form and Aaron will come back to you directly. If it is easier, call. Someone here answers.